It’s Time to Fully Optimize LinkedIn

Building Brand, Partnerships, Networks and Revenue has Never Been Easier. Starting Monday 14th of December

“…reaching out, collaborating, personal thought leadership, driving meetings and stepping into sales cycles has never been easier.”

Assuming that you have a product that the market needs, now is the time that you should be reaching out, collaborating, having meetings and building your business. The ability to do this though does take firstly having a solid outbound lead generation model and secondly an understanding of the subtleties of how LinkedIn works.

Engaging inconsistently and sending out cut and paste messages does not work when you want to talk to the right people when using LinkedIn. They see through this and receive a plethora of messages like this on a daily basis. 

What does work is to strategically building up relationships with the right people on LinkedIn, within your target market place and target persona and nurturing them on an ongoing basis in a humanised genuine fashion. 

What should you be thinking about on how you use LinkedIn?

In this COVID world, it is critical to build up and nurture your network; in order to do this, there are many steps required. These steps include: researching your target market; creating a personal brand; building up your lead generation and contacts; creating groups; sharing company content; nurturing both your current clients and prospects; booking meetings; and marketing yourself in the correct way.

How do I get LinkedIn to work for me?

Whether you are a Partner in a PS firm, a CEO of an SME, Marketing manager in a variety of industries, a Founder or  involved in Sales as a manager or representative, most come to us saying the same thing. LinkedIn is amazing but it’s just not working for me. There are a variety of reasons why

  1. No model 
  2. Don’t understand the subtleties of the system
  3. No one to show you how

LinkedIn works for everyone, it has a place in all layers of business, from CEO to Intern, in sales and in marketing. Building out how you get the best from LinkedIn starts with baby steps, learning the system as building blocks and then putting them together in a way that fits your time and your objectives.

LinkedIn Allows You to Build a Strong Network Which is Critical to Success in the Covid Economy

Over the past few months, LinkedIn has transformed into a global networking tool; you are able to connect with virtually anyone anywhere in the world. More than 50% of white-collar workers and 700 million plus people have LinkedIn accounts and if you are not building yours, you’re missing the boat. 

As we move forward your network will become more and more important. The network you have is built from clients, past and present, contacts you have developed over the years is sitting there languishing in no-mans land. The key as you move forward is to have them in one centralised place where they all sit, that gives you access to them at the touch of your fingertips, to see what they are doing, when they are doing it and have the ability to reach out and engage. 

Pulling this database together is part of the process we work through with you, getting the data in and building out your nurture model is a must and LinkedIn is the only tool that lets you do this. 


“The key areas of focus you need to develop are: Internal, External…”

Internally you can engage with your managers, colleagues, and individuals from all departments. Why would you want to liaise with people part of HR, Accounting, or Marketing you ask? The answer is simple: it is an easy way to build your internal brand, collaborate with coworkers, and show off your skills that could potentially benefit other departments. In addition, by being active on LinkedIn you will in turn have a direct interaction with people from each level of the company, including the CEO.

Externally LinkedIn is a great tool to engage with your current clients, future clients, peers, and a global network. Communication is key and can build up your business and confidence skills just by reaching out.

Learn How Linkedin Can Help to Promote Your Personal and Corporate Brand

We should all have parts of the business that we are passionate about. However, you need to execute actions along with your words; just turning up and telling someone how or what could change is ineffective. Strategically, we should be building towards a goal while creating and demonstrating change. It’s important to remember that this messaging doesn’t happen overnight, change takes time and strategy. LinkedIn can help on this journey by allowing you to share content, plant seeds, build ideas, create collaboration, and promote change. Yes its subtle but it is also effective, from junior team member to the C-Suite putting over their message and culture. 

Can LinkedIn Set Me up for Unpredictable Times?

We do not know what is around the corner. COVID has shown us this in an extreme form, but is just an example of one change that faces us. One of the most critical changes within LinkedIn is that it is your CV; it’s your brand, your way of sharing knowledge, and your access to anyone you want to engage with. However, to make this work, you have to understand and effectively implement your model on the platform. 

“…know how to use LinkedIn and understand its subtleties.”

Now that you are using LinkedIn model in the most effective way, it is critical to embed the best practice for your future business. 

Whether you’re: in Professional services, an SME, a Startup or Enterprise…

You absolutely must: Have the right LinkedIn model for you, that allows you to build the right contacts, Nurture the right relationships, Having the right profile, Put content out there that defines you and your business, and let the world know what you think as a thought leader whilst allowing the world to interact with you. This is what makes LinkedIn such a disruptive tool.

What Outcomes Should I Expect From the Course?

Expected Outcomes: Use LinkedIn to the optimum with the time you have available, Build and coach best practice for your teams, Write an article/white paper, Write multiple engaging posts, Build and collate the your contacts, Create a group and manage it, Run an event though LinkedIn, Profile building, Understand LinkedIn Navigator, Have great conversations with anyone, Nurture the right contacts, Collaborate, Thought leadership, Manage your database, Build your personal and company brand.

Course Outline

Course begins October 29th

Pre-session: Profile Build

In this session, we will focus on the most basic, but most important, aspect of LinkedIn: your profile and how you converse with people in a human fashion, not cut and past. In 2020 your LinkedIn profile is almost equivalent to your CV, so profile aesthetics, content, & completion is critical to show off your strengthens.

Virtual or Live on Wednesday 9th of December at 8am UK; 4pm Singapore; 6pm AEST

Session 2: Content Creation and Thought Leadership

In this session, we will discuss how to create relative & engaging content for your LinkedIn audience. We will also talk about the importance of sharing, commenting, & liking other people’s content. We finish this session with you strategising how you will use LinkedIn as a branding tool and what your face will look like on the platform. 

Monday December 14th, 2020, 8am UK; 4pm Singapore; 6pm AEST

Session 3: LinkedIn Tools and Algorithms

This session will go through the technical tools and algorithms – basic & complex – LinkedIn has to offer. These tools range from an Event organisation tool, Groups, Group chats, LinkedIn Premium, & Sales Navigator, Live streaming, Lists, Search and many others. LinkedIn is changing constantly & understanding these tools well will help you keep your model consistent.

Wednesday 16th December, 2020 8am UK; 4pm Singapore; 6pm AEST

Session 4: Model Build & Contact Nurture

The final session will be building out your new LinkedIn model. By this time, we will have a clear idea of what your profile should look like; types of content you should be creating, and liking; and the different tools that are available for you to enhance your LinkedIn use. With knowledge in all 3 of these areas, you are fully equipped to build out a successful LinkedIn model tailored specifically to you.


Friday 18th December, 2020, 8am UK; 4pm Singapore; 6pm AEST

Session Follow Up Power Hours x 3 weeks

Power Hours are a 1-hour peer to peer, collaborative session for everyone to come together to review & discuss the information covered in the course. Benefits of these power hours include not only one-on-one questions & feedback with Fraser but more importantly peer-to-peer learning. We believe learning from each other is crucial in order to gain more perspective & insight for your future business.

Weekly: For 3 weeks

January 8th, 15th, & 22nd 8am UK; 4pm Singapore; 6pm AEST

Go digital

Get the most out of Linkedin

LinkedIn is your brand and engaging correctly on the platform has never been more important

Some of Our Corporate Clients


1200 Plus Satisfied Corporate Customers

After 1000 Steps training I have 1400 new senior connections on LinkedIn, 6 potentially huge projects ongoing and multiple other qualified leads. Plus 4 new accounts opened in the last week.

Ray Black, Sales Director at Talent Recruitment Software

“Delighted to be part of the program Fraser. As you know, I found it to be very useful and as a direct result I am working on 3 or 4 opportunities derived from this. You’ve changed the way I operate.”

Graham McWilliam, Managing Director at Glencraft