Explore the evolution of lead generation. Move from outdated sales tactics to modern, organized strategies for business lead nurturing.
Fraser Morrison
As the CEO and co-founder of 1000Steps, I apply my 33+ years of sales experience to help professionals excel. Specializing in sales process optimization, I'm committed to driving client success and achieving outstanding outcomes.
Why Do SMEs Struggle to Recruit and Retain Salespeople?
Unlock strategies for SMEs to recruit & retain salespeople. Explore challenges, solutions, and improve your sales team for increased growth.
Accountants, Auditors and Selling in the 21st Century
It might seem a bit strange to put both Accountants and Selling in the same category, but accountants, as with all other businesses, have to sell. Today let’s review the challenges accountants face in selling: how they should and could overcome them. So what are the...
Top 6 Outbound Lead Generation Strategies
Understanding Outbound Lead Generation Strategies The common thread among the six main strategies of outbound lead generation - networking, referrals, engagement with existing clients, partnerships, LinkedIn, and cold calling - is the emphasis on human to human...
Start-ups, Sales, and Building a Scalable Go-to-Market Model
I decided to pen (down) an article on selling and start-ups. This is written with the view to give you the ability to assess your sales and get you as a start-up to reflect on your business model and how it will scale. The rationale for writing this was threefold: We...
7 Shared Secrets of Sales and Sports Superstars
What sales teams can learn from sports stars about peak performance, support, and why a growth-focused culture prevails.
Mastering Outbound Lead Generation: Strategies for Outreach
What is Outbound Lead Generation? Outbound lead generation is the proactive process of initiating contact with potential customers, typically through methods like cold calling, emailing, or direct messaging, to create sales opportunities. Outbound lead generation...
Mastering LinkedIn Navigator
LinkedIn Navigator is the most incredible tool for Salespeople, Marketing Teams, Branding Teams, CX, Project Management, Event Management, and many others. LinkedIn Navigator optimisation sits at the heart of success in the above use cases. The primary purpose of...
Why You’re Not As Good a Listener As You Think
If I had a dollar each time I hear someone use the phrase, 'we have two ears and one mouth', I could buy myself a new Cannondale bike. This phrase is so often misused that I think people say it in the form of pretense with no idea what it really means. Let me put it...