Expert Insights

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Accountants, Auditors and Selling in the 21st Century

Accountants, Auditors and Selling in the 21st Century

It might seem a bit strange to put both Accountants and Selling in the same category, but accountants, as with all other businesses, have to sell. Today let’s review the challenges accountants face in selling: how they should and could overcome them. So what are the...

Top 6 Outbound Lead Generation Strategies

Top 6 Outbound Lead Generation Strategies

Understanding Outbound Lead Generation Strategies The common thread among the six main strategies of outbound lead generation - networking, referrals, engagement with existing clients, partnerships, LinkedIn, and cold calling - is the emphasis on human to human...

Why You’re Not As Good a Listener As You Think

Why You’re Not As Good a Listener As You Think

If I had a dollar each time I hear someone use the phrase, 'we have two ears and one mouth', I could buy myself a new Cannondale bike. This phrase is so often misused that I think people say it in the form of pretense with no idea what it really means. Let me put it...