Outbound Lead Generation

It’s Time to Fully Optimize LinkedIn

Drive a consistent flow of contacts into your sales pipeline.

Lead Generation is at the heart of all sales models. From billion-dollar sales right through to 500 dollars a month recurring revenue sales. A solid lead generation model is critical. 

Getting the right lead flow takes building a clear model, where marketing, sales and management all work effectively together. There is no room now for separate miss-aligned teams. 

Outbound Lead Generation and Account Based Marketing are here

Build a lead generation model that helps you to tap into new market places & target personas unavailable to you in the past

Gain clarity of outbound  and ABM models

Explore the benefits of each model

Build a Strong Network

Discover New Opportunities

Ever wonder…

“How can I get lead generation working effectively for me & my team?”

The reality is: all good salespeople drive leads, usually through referrals. One of the core reasons they’re so good at selling is because their model includes:

Managing your time effectively

Understanding your model

Self-discipline & a supportive corporate culture

Tracking your metrics

6 SESSIONS – £157 / $295 SINGAPORE


01. Introduction Session

Understanding the flow of a lead generation model and then building out your framework is the start point. This session focuses on your LinkedIn profile; database; metrics; & messaging
Live Thursday the 5th

8 – 10AM UK // 3 – 5PM Singapore

02. Managing Contacts

Building out your database and quality leads is critical to lead generation. This session will cover referrals; networking in a digital world; nurture tasks; booking meetings
Live Tuesday

03. Database & Goal planning

Metrics, planning and follow through are 3 of the tenets of successful sales people and managers. This session looks at setting your goals; optimizing CRM; & content strategy
Live Thursday

04. Follow-Up Power Hour

Power Hours are 1-hour peer-to-peer collaborative sessions for everyone.                                      Live Wednesday

05. Follow-Up Power Hour

Power Hours are 1-hour peer-to-peer collaborative sessions for everyone.
Live Wednesday

Discover Outbound Lead Generation

Start exploring how outbound lead generation and account based marketing can work for you

The 3 parts of lead generation we focus on include:

Happy business people

Account Based Marketing

Driving specifically targeted customers by actively targeting the right people with the right content. There are three parts to account-based marketing. 1. Building a plan and doing your research 2. Building your database 3. Executing your plan. 

We know that targeting a narrow set of businesses is one of the most effective ways of driving the right quality of revenue into your pipeline. Getting your account-based marketing model right will enhance this. 

Outbound Lead Generation

Outbound marketing is working well. There are three core ways to do this.

1. Mail-shot campaigns

2. LinkedIn campaigns

3. WhatsApp/Messaging


They all start with the quality of your database, leading into how you interact with the database and how you store and manage the information. 

Activation Process

Outbound marketing and account-based marketing is a team effort. Things that need to happen and by whom are as follows. 

1. Content creation by marketing and subject matter experts.

2. Database building, by Sales and BDR team.

3. Database updating and followup on events, by BDR, VA and sometimes sales

4. Invites to events and other campaigns, by Marketing, Sales and BDR

Develop the Tools that Matter Most

Create a model tailored to you & your team

Supporting your teams and building a process around this, will allow you or your teams to tap into an unlimited source of prospects.

Create more collaborative team dynamics

Develop a time-efficient & effective model

Craft compelling content & build up your database in an ethical way

Start generating revenue with your Lead Generation Model


“…reaching out, collaborating, personal thought leadership, driving meetings and stepping into sales cycles has never been easier.”

See Upcoming Dates & Times

Course Booking

Use the booking page above to explore upcoming dates and times for the Outbound Lead Generation July ’21


1200 Plus Satisfied Corporate Customers

After 1000 Steps training I have 1400 new senior connections on LinkedIn, 6 potentially huge projects ongoing and multiple other qualified leads. Plus 4 new accounts opened in the last week.

Ray Black, Sales Director at Talent Recruitment Software

“Delighted to be part of the program Fraser. As you know, I found it to be very useful and as a direct result I am working on 3 or 4 opportunities derived from this. You’ve changed the way I operate.”

Graham McWilliam, Managing Director at Glencraft