Sales Performance Assessment
Find where your revenue engine is leaking
A short commercial diagnostic for founder-led B2B firms and sales teams that want clearer visibility into what is helping growth, and what may be holding it back.
In around 6–8 minutes, you’ll complete a structured assessment covering market clarity, lead generation, sales process, client growth, data visibility and commercial leadership.
What you'll receive
- An initial diagnostic summary based on the answers you submit
- A clearer view of likely strengths, pressure points and revenue leakage
- Priority themes worth reviewing internally
- A concise results email that is easy to share with relevant stakeholders
Who this is for
- Founder-led B2B businesses
- Managing directors, commercial leaders and heads of sales
- Sales teams that want better structure, visibility and consistency
- Firms looking to improve pipeline quality, conversion, forecasting or client growth
What it covers
Market clarity
How clearly you define your ideal customer, buying roles and commercial fit.
Client growth
How retention, upsell and cross-sell are currently managed.
Lead generation
How opportunities are sourced, owned and developed across your active channels.
Data visibility
How clearly you track pipeline, source quality and forecasting.
Sales process
How consistently opportunities are progressed, qualified and converted.
Leadership
How accountability, review rhythm and revenue ownership are structured.
Start your assessment
Answer each section as honestly as possible. This is designed to identify directional patterns, likely bottlenecks and practical next priorities, not to produce a perfect score.