Will Jones

Managing Director, 1000Steps

Will helps companies bring structure, focus, and accountability to sales. With deep experience in B2B strategy, CRM design, and team leadership, he focuses on practical, measurable ways to improve performance.

Will believes great sales teams are built on trust, clarity, and consistent execution — not hype. Based in Singapore, he works with leaders who want to turn good sales operations into scalable growth engines.

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How to Improve Lead Quality B2B Without Reducing Volume

A practical guide for improving lead quality in B2B without cutting volume. Diagnose the issue, pull six levers, apply 7 day quick wins and 30 day fixes.

Ideal Customer Profile B2B: How to Define Your ICP for Lead Generation

Learn how to define an ideal customer profile B2B for lead generation, including firmographics, triggers, exclusions, and a fill in ICP template plus examples.

Why More Leads Not More Sales Is a Real Problem in B2B

Generating more leads but closing fewer deals? Learn why lead volume can hurt sales performance and how to refocus on quality and conversion.

Lead Scoring Explained for B2B Teams

Learn how B2B lead scoring works, simple scoring models, routing thresholds, and common mistakes. Practical guidance to improve sales prioritisation.

Outbound Cadence UK Playbook: A 21 Day Sequence for Better Replies

A practical 21 day outbound cadence for UK B2B teams. Includes channel mix, day by day messages, adaptation by seniority, stop rules, and metrics.

What Is a Good B2B Lead? How to Define and Improve Lead Quality

What makes a good B2B lead? Learn how to define lead quality using fit, intent, and timing, plus practical ways to improve your B2B lead generation results.