Will Jones
Managing Director, 1000Steps
Will helps companies bring structure, focus, and accountability to sales. With deep experience in B2B strategy, CRM design, and team leadership, he focuses on practical, measurable ways to improve performance.
Will believes great sales teams are built on trust, clarity, and consistent execution — not hype. Based in Singapore, he works with leaders who want to turn good sales operations into scalable growth engines.
What Is a Lead Generation Campaign?
Learn what a B2B lead generation campaign really is, what it includes, and how to measure if it’s driving qualified leads.
How Much Does B2B Lead Generation Cost?
See what impacts B2B lead generation costs, from channels to teams to tools, and why cheap leads rarely drive real results.
How Long Does B2B Lead Generation Take to Work?
Understand how long B2B lead generation takes, with timelines for inbound and outbound, plus what to expect in the first 90 days.
Top 10 Lead Generation Agencies in the UK (2026 Edition)
Compare the top UK lead generation agencies for B2B. Clear strengths, who they suit, and which fits you. Build pipeline that converts.
Inbound vs Outbound Lead Generation: Which Is Better for B2B?
Compare inbound and outbound lead generation for B2B. Learn the pros and cons.
Types of Leads in B2B: MQL vs SQL vs SAL Explained
Learn the difference between MQL, SQL, and SAL in B2B.
What Makes a Lead “Qualified” in B2B Sales?
Learn how to qualify leads in B2B sales.
How Does B2B Lead Generation Work? Step-by-Step
Learn the 5 essential steps of B2B lead generation.
What Is B2B Lead Generation? A Simple Guide for Growing Companies
Understand what B2B lead generation means, how it works, and why it matters.