Learn the most common CRM mistakes that damage sales performance. Practical fixes, real-world examples, and guidance from 1000Steps.
Emily Reed
As part of the 1000Steps team, I utilize my background in journalism and digital communications to create content focused on sales performance, lead generation, and CRM systems. My goal is to help brands connect with their audiences effectively through insightful and value-driven articles.
What Is a CRM System? A Beginner’s Guide
Learn what a CRM system is, how it works, and why it’s vital for B2B sales teams. Get practical insights and explore CRM features and benefits.
What Is Lead Nurturing and Why Most B2B Teams Get It Wrong
Learn what lead nurturing is, why B2B teams get it wrong, and how to build a structured nurturing system that drives better sales results.
What Is a Lead Generation Funnel? A Guide for B2B Teams
A clear guide to lead generation funnels. Learn the stages, how to build one, and how to optimise your funnel to attract qualified B2B leads.
Top Lead Generation Metrics To Track In B2B
Learn the essential lead generation metrics for B2B, from volume and quality to velocity and ROI, and turn your pipeline data into real growth.
Lead vs Prospect in B2B Sales: The Real Difference
Understand the real difference between a lead and a prospect in B2B sales, and why this distinction matters for your funnel, team, and CRM.
5 Sales KPIs Every Founder Should Know
Sales KPIs give founders a clear picture of what’s working. Here are 5 simple sales metrics to help you track performance, pipeline, and predictability.
When to Outsource Lead Generation in Singapore
Find out when it is time to outsource lead generation in Singapore. Learn the key signs, benefits, and best practices to boost your B2B sales pipeline.
What Is Pipeline Coverage?
Learn what pipeline coverage means in B2B sales, how to calculate it, and why it’s a critical metric for forecasting and pipeline health.