Learn 10 proven cold email templates and frameworks for B2B founders. Improve reply rates, personalise outreach, and turn cold prospects into real conversations.
Emily Reed
As part of the 1000Steps team, I utilize my background in journalism and digital communications to create content focused on sales performance, lead generation, and CRM systems. My goal is to help brands connect with their audiences effectively through insightful and value-driven articles.
CRM Mistakes That Hurt Sales Performance
Learn the most common CRM mistakes that damage sales performance. Practical fixes, real-world examples, and guidance from 1000Steps.
What Is a CRM System? A Beginner’s Guide
Learn what a CRM system is, how it works, and why it’s vital for B2B sales teams. Get practical insights and explore CRM features and benefits.
What Is Lead Nurturing and Why Most B2B Teams Get It Wrong
Learn what lead nurturing is, why B2B teams get it wrong, and how to build a structured nurturing system that drives better sales results.
What Is a Lead Generation Funnel? A Guide for B2B Teams
A clear guide to lead generation funnels. Learn the stages, how to build one, and how to optimise your funnel to attract qualified B2B leads.
What Channels Can You Use for B2B Lead Generation?
Explore the most effective lead generation channels in B2B, including LinkedIn, SEO, email, and events, with strategy tips for each.
Top Lead Generation Metrics To Track In B2B
Learn the essential lead generation metrics for B2B, from volume and quality to velocity and ROI, and turn your pipeline data into real growth.
Lead vs Prospect in B2B Sales: The Real Difference
Understand the real difference between a lead and a prospect in B2B sales, and why this distinction matters for your funnel, team, and CRM.
5 Sales KPIs Every Founder Should Know
Sales KPIs give founders a clear picture of what’s working. Here are 5 simple sales metrics to help you track performance, pipeline, and predictability.