The 10 key traits and fundamentals that make successful salespeople in 2025. Learn how discipline, authenticity, and process-driven selling gets you ahead.
Fraser Morrison
As the CEO and co-founder of 1000Steps, I apply my 33+ years of sales experience to help professionals excel. Specializing in sales process optimization, I'm committed to driving client success and achieving outstanding outcomes.
How Do You Use Time to the Max?
Fraser Morrison shares how he structures his time, team, and meetings to run 18+ sessions a day, scale fast, and still make it to his son’s event.
AI and Lead Generation: Where Are We and What’s Next
As AI floods the funnel, learn how to optimise lead gen, nurture every contact, and use channels AI cannot touch to stay ahead.
Why Most RFPs Are a Waste of Time (and How to Fix That)
Discover why most RFPs are ineffective for vendors and how to change your approach to win more—focus on relationships, timing, and value.
Lead Generation Strategy for 2025: What Works Now
Learn how to build a lead generation engine in 2025 using outbound, AI tools, and CRM strategy. Align Sales and Marketing for scalable pipeline growth.
Building an SDR Team: It’s Not as Easy as It Looks
SDRs are now the most critical role in your sales process. Learn how to build an SDR team that scales pipeline, nurtures leads, and supports growth.
The Humble Introductory Meeting
Most sales teams overlook the first meeting. Learn why mastering the introductory meeting is the most valuable skill for B2B sales success in 2025.
How Do You Survive the Bumpy Times Ahead?
The coming market conditions will be tough. Learn how to bulletproof your business across sales, ops, and marketing, based on 30+ years of experience.
Unlimited Referrals in B2B: Myth or Model?
Can you build a business on referrals alone? Fraser Morrison breaks down the model that helped him 5x income while working 2 days a week.