AI is here to stay — but trust still closes deals. Learn how to blend high-tech with high-touch to build stronger client relationships that scale.
Will Jones
Managing Director at 1000Steps, William helps B2B teams design structured lead generation and buyer‑journey systems. Chartered Accountant by training, commercial operator by practice, he focuses on relationship-led selling and measurable pipeline growth.
Would You Propose on the First Date? Why B2B Sales Needs a Relationship Mindset
Rushing B2B sales is like proposing on the first date. Build trust, create value, and stay top-of-mind when buyers are actually ready to say yes.