Expert Insights
Welcome to our articles hub, where we share our expertise and insights on boosting sales performance, optimizing lead generation, and revolutionizing business growth. Discover strategies, tips, and advice from our team of experienced professionals that can propel your business to new heights.
Heading for Slow-Burn Sales Failure? 4 Early Signs
Sales failure rarely happens overnight. Learn 4 signs of a slow sales collapse and how to spot them early. Real insights from Fraser Morrison of 1000Steps.
Featured Articles
CRM Mistakes That Hurt Sales Performance
Learn the most common CRM mistakes that damage sales performance. Practical fixes, real-world examples, and guidance from 1000Steps.
B2B Event Strategy: How to Turn Trade Shows Into Revenue
Learn how to turn B2B exhibitions and events into a high-performance sales channel. Real strategy, clear steps, and proven ROI. Built by experts.
What Is a CRM System? A Beginner’s Guide
Learn what a CRM system is, how it works, and why it’s vital for B2B sales teams. Get practical insights and explore CRM features and benefits.
What Is Lead Nurturing and Why Most B2B Teams Get It Wrong
Learn what lead nurturing is, why B2B teams get it wrong, and how to build a structured nurturing system that drives better sales results.
What Is a Lead Generation Funnel? A Guide for B2B Teams
A clear guide to lead generation funnels. Learn the stages, how to build one, and how to optimise your funnel to attract qualified B2B leads.
Top Lead Generation Metrics To Track In B2B
Learn the essential lead generation metrics for B2B, from volume and quality to velocity and ROI, and turn your pipeline data into real growth.
Lead vs Prospect in B2B Sales: The Real Difference
Understand the real difference between a lead and a prospect in B2B sales, and why this distinction matters for your funnel, team, and CRM.
5 Sales KPIs Every Founder Should Know
Sales KPIs give founders a clear picture of what’s working. Here are 5 simple sales metrics to help you track performance, pipeline, and predictability.
When to Outsource Lead Generation in Singapore
Find out when it is time to outsource lead generation in Singapore. Learn the key signs, benefits, and best practices to boost your B2B sales pipeline.
What Is Pipeline Coverage?
Learn what pipeline coverage means in B2B sales, how to calculate it, and why it’s a critical metric for forecasting and pipeline health.
What Is a Closed-Won Deal?
A closed-won deal means a signed customer contract and confirmed sale. Learn what it means, when to use it in your CRM, and why it matters for your pipeline.
What Does “Land and Expand” Mean?
Explore the land and expand strategy: how B2B sales teams land small deals then expand account value, the framework, prerequisites, and pitfalls.
Top Traits of a Great Salesperson in 2025
The 10 key traits and fundamentals that make successful salespeople in 2025. Learn how discipline, authenticity, and process-driven selling gets you ahead.
The Ultimate B2B Sales Glossary (100 Terms To Know)
Cut through the jargon with this practical glossary of 100 essential B2B sales terms, built for real teams and real conversations.
SDR vs BDR: What’s the Difference?
Understand the difference between SDRs and BDRs, and how each fits into a B2B sales team. Clear roles, definitions, and use cases.
What Is Sales Velocity? Definition + Formula
Sales velocity shows how fast your deals move through the pipeline. Learn the formula, how to improve it, and why it matters in B2B.