Expert Insights
Welcome to our articles hub, where we share our expertise and insights on boosting sales performance, optimizing lead generation, and revolutionizing business growth. Discover strategies, tips, and advice from our team of experienced professionals that can propel your business to new heights.
CRM Mistakes That Hurt Sales Performance
Learn the most common CRM mistakes that damage sales performance. Practical fixes, real-world examples, and guidance from 1000Steps.
Featured Articles
What Is a Lead Generation Funnel? A Guide for B2B Teams
A clear guide to lead generation funnels. Learn the stages, how to build one, and how to optimise your funnel to attract qualified B2B leads.
Top Lead Generation Metrics To Track In B2B
Learn the essential lead generation metrics for B2B, from volume and quality to velocity and ROI, and turn your pipeline data into real growth.
Lead vs Prospect in B2B Sales: The Real Difference
Understand the real difference between a lead and a prospect in B2B sales, and why this distinction matters for your funnel, team, and CRM.
5 Sales KPIs Every Founder Should Know
Sales KPIs give founders a clear picture of what’s working. Here are 5 simple sales metrics to help you track performance, pipeline, and predictability.
AI-Proof: Why In-Person Still Wins in a Digital World
AI is here to stay — but trust still closes deals. Learn how to blend high-tech with high-touch to build stronger client relationships that scale.
How Do You Use Time to the Max?
Fraser Morrison shares how he structures his time, team, and meetings to run 18+ sessions a day, scale fast, and still make it to his son’s event.
Would You Propose on the First Date? Why B2B Sales Needs a Relationship Mindset
Rushing B2B sales is like proposing on the first date. Build trust, create value, and stay top-of-mind when buyers are actually ready to say yes.
AI and Lead Generation: Where Are We and What’s Next
As AI floods the funnel, learn how to optimise lead gen, nurture every contact, and use channels AI cannot touch to stay ahead.
Why Most RFPs Are a Waste of Time (and How to Fix That)
Discover why most RFPs are ineffective for vendors and how to change your approach to win more—focus on relationships, timing, and value.
Lead Generation Strategy for 2025: What Works Now
Learn how to build a lead generation engine in 2025 using outbound, AI tools, and CRM strategy. Align Sales and Marketing for scalable pipeline growth.
Building an SDR Team: It’s Not as Easy as It Looks
SDRs are now the most critical role in your sales process. Learn how to build an SDR team that scales pipeline, nurtures leads, and supports growth.
The Humble Introductory Meeting
Most sales teams overlook the first meeting. Learn why mastering the introductory meeting is the most valuable skill for B2B sales success in 2025.
How Do You Survive the Bumpy Times Ahead?
The coming market conditions will be tough. Learn how to bulletproof your business across sales, ops, and marketing, based on 30+ years of experience.
Unlimited Referrals in B2B: Myth or Model?
Can you build a business on referrals alone? Fraser Morrison breaks down the model that helped him 5x income while working 2 days a week.
What Is a Discovery Call?
Learn what a discovery call is, where it fits in your B2B sales process, and how to run one effectively to qualify leads and build pipeline momentum.
2/3 of Salespeople Will Be Out of a Job in the Next 1-2 Years
AI is changing the game for B2B sales. Discover why 66% of sales reps may be replaced within 2 years — and how the top performers will thrive in the new sales landscape.