Will Jones
Managing Director, 1000Steps
Will helps companies bring structure, focus, and accountability to sales. With deep experience in B2B strategy, CRM design, and team leadership, he focuses on practical, measurable ways to improve performance.
Will believes great sales teams are built on trust, clarity, and consistent execution — not hype. Based in Singapore, he works with leaders who want to turn good sales operations into scalable growth engines.
Lead vs Prospect in B2B Sales: The Real Difference
Understand the real difference between a lead and a prospect in B2B sales, and why this distinction matters for your funnel, team, and CRM.
5 Sales KPIs Every Founder Should Know
Sales KPIs give founders a clear picture of what’s working. Here are 5 simple sales metrics to help you track performance, pipeline, and predictability.
What Is Pipeline Coverage?
Learn what pipeline coverage means in B2B sales, how to calculate it, and why it’s a critical metric for forecasting and pipeline health.
What Is a Closed-Won Deal?
A closed-won deal means a signed customer contract and confirmed sale. Learn what it means, when to use it in your CRM, and why it matters for your pipeline.
What Does “Land and Expand” Mean?
Explore the land and expand strategy: how B2B sales teams land small deals then expand account value, the framework, prerequisites, and pitfalls.
Top Traits of a Great Salesperson in 2025
The 10 key traits and fundamentals that make successful salespeople in 2025. Learn how discipline, authenticity, and process-driven selling gets you ahead.
The Ultimate B2B Sales Glossary (100 Terms To Know)
Cut through the jargon with this practical glossary of 100 essential B2B sales terms, built for real teams and real conversations.
SDR vs BDR: What’s the Difference?
Understand the difference between SDRs and BDRs, and how each fits into a B2B sales team. Clear roles, definitions, and use cases.
What Is Sales Velocity? Definition + Formula
Sales velocity shows how fast your deals move through the pipeline. Learn the formula, how to improve it, and why it matters in B2B.