Will Jones
Managing Director, 1000Steps
Will helps companies bring structure, focus, and accountability to sales. With deep experience in B2B strategy, CRM design, and team leadership, he focuses on practical, measurable ways to improve performance.
Will believes great sales teams are built on trust, clarity, and consistent execution — not hype. Based in Singapore, he works with leaders who want to turn good sales operations into scalable growth engines.
10 Free Cold Email Templates and Frameworks for B2B Founders
Learn 10 proven cold email templates and frameworks for B2B founders. Improve reply rates, personalise outreach, and turn cold prospects into real conversations.
Heading for Slow-Burn Sales Failure? 4 Early Signs
Sales failure rarely happens overnight. Learn 4 signs of a slow sales collapse and how to spot them early. Real insights from Fraser Morrison of 1000Steps.
CRM Mistakes That Hurt Sales Performance
Learn the most common CRM mistakes that damage sales performance. Practical fixes, real-world examples, and guidance from 1000Steps.
B2B Event Strategy: How to Turn Trade Shows Into Revenue
Learn how to turn B2B exhibitions and events into a high-performance sales channel. Real strategy, clear steps, and proven ROI. Built by experts.
What Is a CRM System? A Beginner’s Guide
Learn what a CRM system is, how it works, and why it’s vital for B2B sales teams. Get practical insights and explore CRM features and benefits.
What Is Lead Nurturing and Why Most B2B Teams Get It Wrong
Learn what lead nurturing is, why B2B teams get it wrong, and how to build a structured nurturing system that drives better sales results.
What Is a Lead Generation Funnel? A Guide for B2B Teams
A clear guide to lead generation funnels. Learn the stages, how to build one, and how to optimise your funnel to attract qualified B2B leads.
Top Lead Generation Metrics To Track In B2B
Learn the essential lead generation metrics for B2B, from volume and quality to velocity and ROI, and turn your pipeline data into real growth.
Lead vs Prospect in B2B Sales: The Real Difference
Understand the real difference between a lead and a prospect in B2B sales, and why this distinction matters for your funnel, team, and CRM.